Sviluppo Piemonte Turismo

Torino Convention Bureau was merged with Turismo Torino & Provincia, the tourist board of the city, in order to rationalize and make more incisive the promotion of the destination in the meeting industry and the tourist sector.

Therefore Torino will be the first Italian city with a Convention and Visitors Bureau as well as the most important European tourist destinations.

In the next moths a directory of local private operators will be established so that the private component will be able to participate in the MICE marketing and promotional activities. In addition, a board with pubic and private members in charge of elaborating future action plans, will be set up.

From 7 to 10 October 25 international buyers in the convention sector were visiting the area and its facilities. The 25 buyers – agencies, meeting planners, events and incentive trip organizers – from Germany, United Kingdom, Netherlands, and Belgium, have been guests on Thursday 7 October of representatives of the VCO Chamber of Commerce and of the Convention Bureaux operating in the area: Lago Maggiore Conference, Lake Maggiore Tourist Board and the Varese Convention and Incentive Bureau.

In September 2010 the town of Barolo celebrated the opening of WiMu, the Wine Museum. Located in Barolo's castle, WiMu is the result of a partnership between Regione Piemonte, Provincia di Cuneo, Comune di Barolo, Unione di Comuni «Colline di Langa e Barolo» and Enoteca Regionale del Barolo. WiMu is a unique and innovative multi-dimensional museum, as far as possible from a mere ethnographic collection of country keepsakes.

The leaders of the industrial North West of Italy had a meeting on July 2nd at the Grand Hotel Des Iles Borromées, Corso Umberto I Stresa to discuss new strategies for the future of aviation.

It opened at 9:30 am the conference "The airport system in the North West", organized by Confindustria Piemonte Confindustria Confindustria Lombardia and Liguria.

Attended, among others, Mariella Enoc, president of Confindustria Piemonte, Alberto Barcella, president of Confindustria Lombardia, John Calvin, president of Confindustria, Genoa, Giuseppe Bonomi, chairman Sea, Maurizio Montagnese, president Sagat, Marco Arato, President Genoa Airport; Guido Botto , President of Geac Airport Cuneo, Franco Pecci, chairman of Blue Panorama Airlines; Fabrizio Palenzona, President Assaeroporti, Vito Riggio, ENAC chairman, Cesare Trevisani, Vice President for Infrastructure, logistics and mobility 'Confindustria.

The Convention Bureau of Langhe&Roero hills, after many sale missions in the main cities of northern Italy during the last year, is now preparing three educational tours between July and September. The planners are supposed to visit and know the structures in a direct way, which were presented to them during the first meeting: they are hosted and led through inspection visits to the facilities and the services providers matching their targets, in order to allow them presenting and promoting the area towards potential clients on their turn.

The hills of great wines, already appreciated from the leisure point of view, have recently entered the MICE sector thank to the network set by the local CB. Letting agencies experience directly these charming structures and personalized services is the best way to transfer the professionalism and excellence that Langhe&Roero hills represent.

Nobel Prize awarded celebrities, scientists, researchers as well as young people, students, science lovers from all over the world, met in Torino from July 2 to 7 for the fourth edition of Euroscience Open Forum dedicated to scientific research and innovation.

Over 3,000 delegates and visitors from 80 countries and about 800 scientists attended at the event with almost 200 sessions held by the great protagonists of international scientific research such as Elena Cattaneo, the most famous Italian scientist on stem cells, Kurt Wuthrich, the founder of magnetic resonance and Nobel Prize for Chemistry, Peter Agre Nobel Prize for Chemistry, Anton Zeilinger quantum physicist and pioneer of teleporting, and Ada Yonath, an Israeli Nobel Prize for Chemistry.

The meeting was gained by Torino Convention Bureau in 2007 with the cooperation of Università degli Studi di Torino and Compagnia di San Paolo.

The hills of wine and gastronomic excellence are a privileged destination for organizing unique events, thanks to prestigious locations and professional providers selected by the local Convention Bureau:

- 3 5-starred hotels, one different from each other but all unified by a common refined welcome,

- 7 4-starred hotels, among which charming venues, historic villas and technologic congress centres,

- 3 3-starred hotels, among which a fully-equipped business structure and two small “jewels” located in renowned local sites.

And more: country farmhouses, wine cellars and castles, for meetings and events in the heart of the food&wine land and amidst the greenery of such beautiful hills to be put forward as part of the World Heritage.

Selected service providers and new activities for incentives and team buildings round off the offer of a destination which is standing out in the event market with professionalism and innovation.

Grand Hotel Dino in Baveno, directly on the shores of Lake Maggiore, has welcome more than 650 guests for the 9th National Conference “Cassa Nazionale di Previdenza e Assistenza Forense”. The meeting took place from 15th to 18th April 2010 and the VIP guest attending the event has beenAngelino Alfano, Justice Ministro.

The conference was hold in the brand new hall “Ballroom Carlo”, spectacular room of 1200 square meters, decorated with hand-painted frescoes up to 7 meters high.

To celebrate the day, the elegant Gala Dinner was served in the Ristorante 3 Isole which offers a breathtaking view to the Borromeo Gulf. To entertain all participants the show of Gene Gnocchi, famous Italian TV moderator.

During those days a dinner was dedicated to our Piedmont Region. Our chefs created and proposed several dishes from the local tradition, genuines products and historic taste that have been re-elaborated and adapted to the present day. Specialties paired with some excellent Piedmont wines.

Great news for congress delegates: the Torino+Piemonte Card is born. The card is the ideal key to discover the amazing beauties of Torino and Piemonte in an easy and economical way.

It gives the following benefits:

• Free travel on the city’s over-ground public, the Trenibus GTT to the Torino-Caselle Airport and reduction on the Sadem shuttle bus to the Airport

• Free admission to one of the 170 cultural sites, to the panoramic lift in the Mole Antonelliana and Sassi - Superga rack tramway

• Reduction on tourist services including the City Sightseeing Torino

• Special rates on “I Roveri” golf club

The card costs € 12 and it will be available in the second half of 2010

The great success of the European Convention of Herbalife, the company leader in selling products for the weight management, held in Turin in 2009 has convinced the organisators to return to the city of Mole. From 16 to 18 July 2010, again 8,.000 distributors will meet together at Palaolimpico Isozaki for the presentation of new products, business plans and to exchange their successful professional experiences. Torino and its Olympic venues are more and more recognised as the ideal sites for big corporate events.